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1. 1. The impact of store atmospherics and consumer attitudes on in-store behavior – What determines the buying decision of functional food?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Pär Wåhlin; Johan Sundström; [2006]
   Nyckelord :Health; functional food; store atmospherics; environmental psychology; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. LÄS MER