Sökning: "Petra Olgarsson"

Hittade 2 uppsatser innehållade orden Petra Olgarsson.

1. 1. Att nå ut till alla : Regionernas kommunikation med utrikesfödda under coronapandemin

   Magister-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Petra Olgarsson; [2021]
   Nyckelord :discourse psychology; Discourse of Renewal Theory; multicultural crisis communication; strategic communication; COVID-19;

   Sammanfattning : The aim of the research conducted in To Reach Everyone – The Regional Councils’ Communication to Foreign-Born During the COVID-19 Pandemic is to explore how communications officers on Swedish regional councils have thought and resonated about the strategies used to reach foreign-born during the COVID-19 pandemic. Discourse psychology is the main theoretical framework and is combined with a late modern view on crisis communication and the Discourse of Renewal Theory. LÄS MER

3. 2. Bubblan som sprack - Isabella Löwengrips kriskommunikation genom bloggen

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Emelie Sandberg Fransson; Petra Olgarsson; [2020]
   Nyckelord :Isabella Löwengrip; Image Repair Theory; Self-Presentation Theory; rhetoric textual analysis; crisis communication;

   Sammanfattning : The research conducted in The Bubble That Burst – Isabella Löwengrip’s Crisis Communication Through Blog Posts aims to answer how Isabella Löwengrip attempted to save both her and her companies images during a crisis in the fall of 2019. Benoit’s Image Repair Theory and Goffman’s Self-Presentation Theory were combined to create the framework of this study. LÄS MER