Sökning: "Pop-up retailing"
Hittade 3 uppsatser innehållade orden Pop-up retailing.
1. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. LÄS MER
2. Bridging the gap : A feasibility study of a public showroom
Master-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. LÄS MER
3. Once you pop your customer will shop : - A study about pop-up stores
Master-uppsats, Ekonomihögskolan, ELNUSammanfattning : Background: E-commerce retailing is the most rapidly growing shopping mode and has quickly gained a huge market share. The increased growth rate means that the competition among online based companies is growing. LÄS MER