Sökning: "Product-Related Factors"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Product-Related Factors.

  1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Christiane Haase; Nils Heimes; [2023]
    Nyckelord :Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Sammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER

  3. 2. Supply Chain Transparency- Benefits & Transformational Barriers

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Charanya Sridharan; Yash Shrimali; [2021]
    Nyckelord :Supply Chain Management; Supply Chain Transparency; Supply Chain Visibility; Digitalisation; Supply Chain Integration; Technology and Engineering;

    Sammanfattning : Background Transparency of a supply chain is the extent to which all its stakeholders have a shared understanding of, and access to, the product-related information that they request, without loss, noise, delay, and distortion. Having access to accurate and timely information is a challenging issue in global supply chains. LÄS MER

  4. 3. Does CSR really influence Millennials' purchase decisions? : A qualitative study on attitudes toward the fast fashion industry

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sanna Moresjö; Yue Xin; [2020]
    Nyckelord :CSR; fast fashion; purchase decisions; millennials; emerging markets;

    Sammanfattning : Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a result of the frequent discussion on climate change. At the same time, consumers have attained further awareness regarding sustainability and how consumption impacts the environment. LÄS MER

  5. 4. Life cycle assessment of a CAV, a VAV, and an ACB system in a modern Swedish office building

    Master-uppsats, Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Nadeen Hassan; [2019]
    Nyckelord :Life cycle assessment; Environmental impacts; HVAC systems; Environmental indicator; Energy; Environmental performance; Impact assessment; Life cycle impact; Buildings; SimaPRO; Ecoinvent; Manufacturing phase; Operation phase; Active chilled beams; Variable-air-volume system; Constant-air volume system.; Technology and Engineering; Earth and Environmental Sciences;

    Sammanfattning : Energy use in buildings contributes significantly to the global energy demand and environmental impacts. Among all building services, heating, ventilation, and air conditioning (HVAC) systems consume the most energy. HVAC systems are as well one of the largest consumers of natural resources and materials in the building sector. LÄS MER

  7. 5. When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jutta Hedlund; Karla Mattero; [2018]
    Nyckelord :Non-product-related-attributes; similar markets; consumer expectations; brand attitudes; cosmetics market;

    Sammanfattning : The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. LÄS MER