Sökning: "Channel Attributes"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden Channel Attributes.

  1. 1. Ny på distans : Kontorsarbetares upplevelser av den digitala kommunikationens betydelse under organisationsinträdet

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Wilhelmina Leopoldson Fallkvist; [2023]
    Nyckelord :Organizational entry; Digital communication; Social presence; Sensemaking; Covid-19; Organisationsinträde; Digital kommunikation; Social närvaro; Meningsskapande; Covid-19;

    Sammanfattning : Denna studie syftar till att studera socialiseringsprocessens andra fas, organisationsinträdet, inom offentliga organisationer under Covid-19 pandemins tid av rekommenderat distansarbete. Detta görs med ett kommunikativt, digitalt perspektiv. LÄS MER

  3. 2. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Christiane Haase; Nils Heimes; [2023]
    Nyckelord :Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Sammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER

  4. 3. Authentication Techniques Based on Physical Layer Attributes

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Xintai Liang; [2022]
    Nyckelord :Wireless security; Spoofing attacks; Physical layer authentication; Channel State Information; Machine learning; Trådlös säkerhet; Spoofing attack; Autentisering av fysiska lager; Kanaltill Stånds Information; Maskinin lärning;

    Sammanfattning : Authentication is an indispensable part of information security. It serves to distinguish legitimate users from unauthorized ones. With the rapid growth of Internet of Things (IoT) devices, authentication of wireless communication is gathering more and more attention. LÄS MER

  5. 4. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Linnea Abrahamsson; Maria Guadalupe Sayd; [2022]
    Nyckelord :online customer experience; customer experience; fast fashion; Business and Economics;

    Sammanfattning : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. LÄS MER

  7. 5. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Adam Winnberg; Frida Mårtensson; [2021]
    Nyckelord :Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Sammanfattning : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. LÄS MER