Sökning: "Online Customer Experience OCE"
Hittade 3 uppsatser innehållade orden Online Customer Experience OCE.
1. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. LÄS MER
2. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. LÄS MER
3. Have you ever had a terrible online shopping experience?
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Nowadays, the development of the internet makes online shopping more popularized . The appearance of online shopping brings considerable benefits to customers, however, there are still risks in the area. LÄS MER