Sökning: "Purchase Decision"

Visar resultat 41 - 45 av 503 uppsatser innehållade orden Purchase Decision.

1. 41. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

3. 42. Sociala mediers påverkan på köpbeslut bland konsumenter i åldern 40-60 år

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Andy Garcia; Isra Hallak; [2023]
   Nyckelord :Purchase decision process; electronic word of mouth; social media; generation X; Köpbeslutprocessen; elektronisk word of mouth; sociala medier; generation X;

   Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how Generation X perceive that their purchase decisions are influenced by their use of social media. Method: The study is based on a qualitative research strategy. A semi structured interview was applied. LÄS MER

4. 43. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   Master-uppsats, SLU/Dept. of Economics

   Författare :Mohamad Saad El Deen; [2023]
   Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER

5. 44. How can the Cost Competitiveness of an Electric Bus Contribute to a Bus Operator's Investment Decision?

   Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Javid Ishaq Ali; [2023]
   Nyckelord :Electric bus; Total cost of ownership; Public transport; Elektrisk buss; Total ägarkostnad; Kollektivtrafik;

   Sammanfattning : The study explores how a bus operator can utilize cost-effectiveness when transitioning from conventional to electric buses. An operator with significant investments in traditional buses expects them to operate for several years to get the expected return. LÄS MER

7. 45. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anton Sköld; Oskar Sjölund; [2023]
   Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

   Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER