Sökning: "Roger Blomqvist"

Hittade 2 uppsatser innehållade orden Roger Blomqvist.

1. 1. Sport sponsorship : A multiple case study in Sweden

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Niclas Åkerström; Roger Blomqvist; Simon Markusson; [2012]
   Nyckelord :Sport sponsorship; Brand objectives; Brand strategy; Idrottsponsring; varumärkesmål; varumärkesstrategi;

   Sammanfattning : The last decades sport sponsorship has grown into a massive industry. This has given marketers unique opportunities and challenges to develop their brand strategy in order to stay competitive. Although the increasing research made within sport sponsorship, marketing researchers is just in the beginning of understanding the full effects of it. LÄS MER

3. 2. Både - och : tvetydighet och ironi i Begrebet Angest

   Kandidat-uppsats, Södertörns högskola/Filosofi

   Författare :Mika Blomqvist; [2011]
   Nyckelord :ambiguity; anxiety; freedom; guilt; indirect communication; irony; Kierkegaard; openness; possibility; receptivity;

   Sammanfattning : This thesis is an investigation into ambiguity and irony in Kierkegaard’s The Concept of Dread [Begrebet Angest]. The frequent ambiguities in Kierkegaard’s texts have been discussed by several scholars, and Kierkegaard’s interest in irony is evident not only from his master’s thesis On the Concept of Irony, but also from his other texts. LÄS MER