Sökning: "Seyedmohammadali Siyasinejad"

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  1. 1. Value Co-creation Practices in Brand Community of Airbnb

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Seyedmohammadali Siyasinejad; Teodor Teodosiev; [2019]
    Nyckelord :Brand Community; Value Co-creation; S-D Logic; Practice Theory; Airbnb;

    Sammanfattning : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. LÄS MER