Sökning: "Simon B. Lindbo"

Hittade 2 uppsatser innehållade orden Simon B. Lindbo.

1. 1. The IPO Process as a Hybrid Temporary Organization - Coordinating common ground between the firm, investment bank and legal adviser through cross-boundary mechanisms

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Linus Liljeqvist; Simon B. Lindbo; [2020-06-24]
   Nyckelord :IPO process; hybrid temporary organization; cross-boundary coordination; common ground for knowledge sharing; display and representation practices; clear role structure; firm; investment bank; legal adviser;

   Sammanfattning : The initial public offering (IPO) of a firm is a complex process including an intricate network of actors that assure the publishing of firms and stock emittance. This paper explores the IPO process as a temporary organization and through 29 interviews with experienced IPO actors, create an empirical map that is divided into three phases and two workstreams. LÄS MER

3. 2. What implications does an omnichannel strategy have on customer loyalty for fashion retailers in Sweden?

   Kandidat-uppsats,

   Författare :Simon Barly Lindbo; Yara Galouk; Stefan Susa; [2018]
   Nyckelord :Omnichannel; Fashion; Sweden; Customer Loyalty; Retailer;

   Sammanfattning : This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”. LÄS MER