Sökning: "Social Media Marketing System"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden Social Media Marketing System.

  1. 1. "How can tech startups enhance their customer retention and acquisition

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Danut Avram; Oluwadamilola Olaitan; [2023]
    Nyckelord :Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Sammanfattning : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. LÄS MER

  3. 2. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis

    Master-uppsats, Linköpings universitet/Reglerteknik

    Författare :Joel Nilsson; [2022]
    Nyckelord :Social Media Analysis; Dynamical Models; Data Mining;

    Sammanfattning : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. LÄS MER

  4. 3. Sambandet av Business Intelligence och digital teknik på digital marknadsföring inom universitets informationssystem : En kvalitativ studie som undersöker hur användningen av business intelligence och digital teknik påverkar universitetets digitala marknadsföring i relation till lärosätets informationssystem

    Kandidat-uppsats, Södertörns högskola/Informatik

    Författare :Felix Reveman; Leo Listerman; [2022]
    Nyckelord :Business intelligence; digital marketing; information system; digital media; digital technology; data analysis; Business intelligence; digital marknadsföring; informationssystem; digital media; digital teknik; dataanalys;

    Sammanfattning : Digital media används av miljontals människor dagligen för att använda olika tjänster. Den digitala utvecklingen är något som universitet kan utnyttja för att på ett smidigare sätt nå ut till sökande studenter samt redan studerande på universitetet. LÄS MER

  5. 4. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Svante Zachrisson; Xian Li; [2022]
    Nyckelord :science-based entrepreneur; social media;

    Sammanfattning : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. LÄS MER

  7. 5. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Zhiyu Chen; Jiabao Guo; [2022]
    Nyckelord :Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Sammanfattning : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. LÄS MER