Sökning: "Targeted advertisement."

Visar resultat 1 - 5 av 34 uppsatser innehållade orden Targeted advertisement..

  1. 1. "How can tech startups enhance their customer retention and acquisition

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Danut Avram; Oluwadamilola Olaitan; [2023]
    Nyckelord :Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Sammanfattning : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. LÄS MER

  3. 2. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  4. 3. INSTAGRAM SOM ARENA FÖR POLITISK REKLAM

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lisa Magnusson; [2022-08-01]
    Nyckelord :Riktad reklam; politisk reklam; Instagram; förstagångsväljare; integritet; sociala medier;

    Sammanfattning : In today’s society, we see advertisement everywhere. Personal-targeted advertising has also grown larger because of the information-gathering of users' personal data, in order to design advertising that will suit the individuals interests. Ahead of the upcoming election this autumn, political advertising has made rapid progress. LÄS MER

  5. 4. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Alice Goret; Erik Lifvergren; [2022]
    Nyckelord :Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Sammanfattning : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). LÄS MER

  7. 5. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Mattias Andersson; Eric Gummesson; [2022]
    Nyckelord :consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Sammanfattning : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. LÄS MER