Sökning: "Social network marketing"

Visar resultat 1 - 5 av 162 uppsatser innehållade orden Social network marketing.

1. 1. Temporal Analysis of User Engagement on Instagram

   Master-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Elin Thorgren; [2024]
   Nyckelord :;

   Sammanfattning : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. LÄS MER

3. 2. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
   Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER

4. 3. Äppelhyllan : Inkluderande eller intetsägande?

   Master-uppsats, Uppsala universitet/Institutionen för ABM

   Författare :Jeanette Bjarås; Felicia Wetterlin; [2023]
   Nyckelord :Apple shelf; Libraries; Libraries and people with disabilities; Stigma social psychology ; People with disabili-ties; Classification--Books; Äppelhylla; bibliotek; stigmatisering socialpsykologi ; personer med funktionsnedsättning; hylluppställning; klassifikation;

   Sammanfattning : Introduction. The Apple shelf is an established concept at public libraries in Sweden. These shelves contain accessible books and other media for disabled people of varying ages. LÄS MER

5. 4. Social media marketing : En fallstudie på Steam Hotel och Sunlight

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Isa Cicoletti; Jessica Wretling; [2023]
   Nyckelord :Social media; marketing; industrial history; hotel; interaction; Sociala medier; marknadsföring; industrihistoria; hotell; interaktion;

   Sammanfattning : In this study two spa-hotels with an industrial history have been studied. The purpose of the study is to examine how industrial cool-hotels use social media marketing to reach out to their customers and what kind of information/advertising is communicated. The study was conducted as a qualitative content analysis with a deductive coding scheme. LÄS MER

7. 5. The influence of institutional factors on the effectiveness of global product launch

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
   Nyckelord :global product launch; institutional factors; panel regression analysis;

   Sammanfattning : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. LÄS MER