Sökning: "Structural Marketing"

Visar resultat 1 - 5 av 90 uppsatser innehållade orden Structural Marketing.

1. 1. ”Vad är det som är power i detta?” : En kvalitativ studie om gruppers sociala interaktion i samtal om feministiska budskap i modeföretags marknadsföring

   Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Författare :Hedvig Pahlstad; Ester Paksuniemi; [2023]
   Nyckelord :Focus group interviews; social construction; social interaction; common knowledge; identification; feminist messages; post-feminism; Fokusgruppintervjuer; social konstruktion; social interaktion; gemensam kunskap; identifikation; feministiska budskap; post-feminism;

   Sammanfattning : In society there are several structural norms that appear taken for granted and should be discussed to be recognized. Furthermore, institutions such as corporations often incorporate stereotypical gender beliefs into their structuring such as in marketing. LÄS MER

3. 2. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Zehui Sun; Xiaoyuan Cheng; [2023]
   Nyckelord :Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Sammanfattning : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. LÄS MER

4. 3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   Kandidat-uppsats,

   Författare :Chau Le; Nhan Chau; [2023]
   Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER

5. 4. Analysis and Evaluation ofVisuospatial Complexity Models

   Uppsats för yrkesexamina på grundnivå, Örebro universitet/Institutionen för naturvetenskap och teknik

   Författare :Bashar Hammami; Mjed Afram; [2022]
   Nyckelord :Complexity; Visual Complexity; Visuospatial Complexity; Strauctural Similarity Index Measurement; SSIM; Visual Clutter; Feature Congestion; Subband Entropy;

   Sammanfattning : Visuospatial complexity refers to the level of detail or intricacy present within a scene, takinginto account both spatial and visual properties of the dynamic scene or the place (e.g.moving images, everyday driving, video games and other immersive media). There havebeen several studies on measuring visual complexity from various viewpoints, e. LÄS MER

7. 5. Consumer preferences for graphic, structural, and information elements on recycled paper-based package : Gender, age, and education differences

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Andrea Čabajová; Jakub Košík; [2022]
   Nyckelord :Recycled paper-based packaging; Recycled material; Graphic; structural; information elements; Consumers preference; Experiment;

   Sammanfattning : Objective: Nowadays, the increasing pressure pushes companies to behave more environmentally friendly. Indeed, packaging made from recycled fibres can represent an essential advantage for firms in the packaging industry if it is designed in a way that appeals to consumers. LÄS MER