Sökning: "Tilda Hygstedt"

Hittade 1 uppsats innehållade orden Tilda Hygstedt.

  1. 1. #InstaMäklaren : En kvalitativ studie om fastighetsmäklares användning av Instagram

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Tilda Hygstedt; Marcus Holm; [2022]
    Nyckelord :real estate agent; instagram; social media; the brokerage industry; credibility; legitimacy; front stage; back stage; middle region; impression management;

    Sammanfattning : Title: #InstaRealEstateAgent - A qualitative study of real estate agents' use of Instagram Authors: Marcus Holm and Tilda Hygstedt Aim: The purpose of this study is to examine how and why real estate agents' use the social media platform Instagram as a work tool. Furthermore, the study also intends to investigate how they create credibility and present themselves by using Instagram and what the pros and cons are when mixing private and work-related content. LÄS MER