Sökning: "University branding"
Visar resultat 1 - 5 av 174 uppsatser innehållade orden University branding.
1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden
Kandidat-uppsats, Jönköping UniversitySammanfattning : Background: Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER
2. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. LÄS MER
3. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping
Kandidat-uppsats, Jönköping UniversitySammanfattning : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. LÄS MER
4. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. LÄS MER
5. Core values and their role in attracting future employees: A quantitative study measuring how Swedish employers’ core values matter to students, in the light of external employer branding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Studies show that employees are an organisation’s most important asset. Therefore, an employer needs to attract the desired future employees. Currently, core values appear frequently on employers’ websites. Core values could consequently operate as a part of external employer branding to attract candidates. LÄS MER