Sökning: "Vendela Kallberg"

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  1. 1. Sharing is Caring - When done Properly : A study on customer knowledge transfer between dealers and distributors and the impact of GDPR

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Vendela Kallberg; Annie Engström; [2019]
    Nyckelord :Knowledge Transfer; Customer Knowledge; GDPR; Transfer Barriers; Customer Relationship Management; Organizational Culture; Communication; Inter-Organizational Collaboration; Supply-Chain;

    Sammanfattning : Background: The globalization has made organizations knowledge based and knowledge as a key resource in order to keep up with the changing market. Therefore, knowledge management became increasingly important which also was customer-centric throughout the whole supply chain in order to create customer value. LÄS MER