Sökning: "branding quantitative"

Visar resultat 1 - 5 av 279 uppsatser innehållade orden branding quantitative.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Zetterberg; Joel Söderholm; [2024]
   Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

3. 2. International disputes and nation branding. Investigating Individual Attitudes, Attitude Changes, and Its Implications in the wake of the NATO dispute between Turkey and Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Oskar Eriksson; [2023-11-07]
   Nyckelord :;

   Sammanfattning : This thesis investigates the interplay between attitudes and nation branding in the context of the NATO dispute between Sweden and Turkey, along with its subsequent events. The study employs a mixed-method approach, combining a pre-study and content analysis, with a quantitative survey and qualitative interviews that illustrates the nuances of the attitudes measured. LÄS MER

4. 3. ATTRAHERA OCH BEHÅLLA REKRYTERARE - En kvantitativ undersökning inom rekryteringsbranschen om vad medarbetare uppskattar hos arbetsgivare

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Johanna Kalered Martinsson; Thyra Svensson; [2023-09-13]
   Nyckelord :Employer Branding; Employer Value Propositions; Generations; Human Resource Management; Talent Attraction;

   Sammanfattning : This study aims to investigate which employer value propositions, EVPs, are valued most highly by employees in the recruitment industry. The study's purpose is further extended to examine whether generational differences can be observed in the evaluation of EVPs. A quantitative approach with a questionnaire survey was used. LÄS MER

5. 4. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Teame Gebremedhn Gebrai; [2023-07-18]
   Nyckelord :hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

   Sammanfattning : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. LÄS MER

7. 5. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Y Nhi Do; Georgia Kakaletri; [2023]
   Nyckelord :Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Sammanfattning : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. LÄS MER