Sökning: "business orientation"

Visar resultat 11 - 15 av 349 uppsatser innehållade orden business orientation.

1. 11. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Huihao Lu; Yating Zheng; [2023]
   Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

3. 12. Juggling Priorities: The Epic Quest for Work-Life Equilibrium among Early Career Employees

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Leonique Jacobus Yvonne Hamers; Frédérique Kluijtmans; [2023]
   Nyckelord :Work-life Balance; Early Career Employees; Boundaries; Motivation; Work to Live.; Business and Economics;

   Sammanfattning : Due to the changing nature of employment, contemporary early career employees place more value on work-life balance than any other generation before them. Our purpose is to provide a contextual overview that identifies and illuminates some of the defining characteristics of the early career employees employed in the banking sector. LÄS MER

4. 13. Business Case Tools för distribuerade solcellsanläggningar : En Power BI-modell för investeringsmodellering och visualisering i Sverige

   Kandidat-uppsats, Uppsala universitet/Industriell teknik

   Författare :Erik Hennings; Johan Ingvarsson; Gustav Fält; [2023]
   Nyckelord :renewable energy sources; solar photovoltaic PV systems; distributed energy systems; DES; Business Case Tools; BCT; investment analysis; solar model; spot price; Power BI; förnybara energikällor; solcellsanläggningar; distribuerade energisystem; DES; Business case tools; BCT; investeringsanalys; solcellsmodellering; Power BI;

   Sammanfattning : The global climate and energy crisis has amplified the need for renewable energy sources, withsolar photovoltaic (PV) systems expected to play a significant role in the future energy mix. In this context, distributed energy systems (DES) are identified as part of the solution to address climate and energy challenges. LÄS MER

5. 14. Exploring Supply Chain Risk Management & Business Continuity Practices During Disruptive Times : A Case Study on Swedish Firms

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Albin Widerholm; Anton Zickerman; [2023]
   Nyckelord :risk mitigation; supply chain management; business continuity management;

   Sammanfattning : In recent years, disruptive events have tested companies supply chain resilience. These challenges have emphasized the crucial role of effective supply chain management strategies. As a result of the negative performance, companies are recognizing the importance of supply chain resilience. LÄS MER

7. 15. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Hüsam; Linnéa Nordmark; [2023]
   Nyckelord :Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Sammanfattning : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. LÄS MER