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Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Leah Gentele; Mikaela Persson; [2022]
   Nyckelord :Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

   Sammanfattning : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. LÄS MER

3. 2. Instagrams påverkan på resekonsumtion

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Mathilda Olsson; Jenny Molander; [2015]
   Nyckelord :Instagram; social media; pictures; tourism; consumption; buyer decision process Instagram; sociala medier; bilder; turism; konsumtion; beslutsprocessen; Business and Economics;

   Sammanfattning : Purpose: This paper deals with the impact Instagram has on consumers travel consumption. The aim of this paper is to analyse and create a deeper insight into how students travel consumption are affected by the pictures published on Instagram and how they are expressed. LÄS MER