Sökning: "buying decision"

Visar resultat 21 - 25 av 336 uppsatser innehållade orden buying decision.

  1. 21. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Sebastian Davidsson; [2023]
    Nyckelord :Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Sammanfattning : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. LÄS MER

  3. 22. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Vendela Johansson; Joy Bou Absi; [2023]
    Nyckelord :Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Sammanfattning : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. LÄS MER

  4. 23. Player Transfers in Sweden - How Swedish Men's Elite Football Clubs Manage Multiple Institutional Logics

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elias Johnsson; Jonas Engström; [2023]
    Nyckelord :Football; Player Transfers; Institutional Logics; Hybrid Organizations; Stakeholder Management;

    Sammanfattning : Football has shifted from being a sport owned and played by the working class, to being the most commercialized sport in the world, with clubs buying players for hundreds of millions of Euros. In Sweden, this commercialization is affected by the 51%-rule, a rule stating that the members of a club have to own a majority of it. LÄS MER

  5. 24. Click, Shop, Done

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ashmitha Godagampala; Ruaa Al-Urfali; Vlora Dosljaki; [2023]
    Nyckelord :Technology-based self-services; express checkout systems; E-commerce; online shopping; consumer behavior; buying behavior; Consumer decision-making process model; Sweden; Business and Economics;

    Sammanfattning : Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. LÄS MER

  7. 25. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anton Sköld; Oskar Sjölund; [2023]
    Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

    Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER