Sökning: "buying decision"

Visar resultat 16 - 20 av 336 uppsatser innehållade orden buying decision.

  1. 16. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sondra Gross; [2023]
    Nyckelord :COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Sammanfattning : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. LÄS MER

  3. 17. Farmers Coping with Market Shock : a multiple case study of Agricultural SMEs

    Master-uppsats, SLU/Dept. of Economics

    Författare :Jesse Harder; [2023]
    Nyckelord :agriculture; market shock; crop farms; risk management; resilience; decision-making; adaptation; price volatility; coping strategies; market uncertainty; Ukraine war;

    Sammanfattning : This research explores how agricultural SMEs are coping with the agricultural market shock mainly caused by Russian-Ukraine war outbreak in February 2022. The research paper is guided by three research questions investigating 1) the impacts of the current market shock on farms, 2) the coping strategies and decisional motivation of farmers, and 3) the planned adaptations and learnings of the farmers. LÄS MER

  4. 18. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Philip Brunkes; Lina Johansson; [2023]
    Nyckelord :Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

    Sammanfattning : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. LÄS MER

  5. 19. Bred in Germany : The investment German Sporthorse

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sieke Wullkopf; [2023]
    Nyckelord :Equestrian Industry; Investment; Decision making; Perception;

    Sammanfattning : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. LÄS MER

  7. 20. Konsumentbeteende inom mode under en tid av hög inflation : En kvalitativ studie som utforskar modekonsumenters upplevda värde och engagemang

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Emilia Lindsjöö; Jennifer Pithyou; [2023]
    Nyckelord :Fashion; Consumer Behavior; Buyer Journey; Involvement; Perceived Value; Mode; konsumentbeteende; köpresa; engagemang; upplevt värde;

    Sammanfattning : I kontexten av ekonomiska förändringar har skiftande konsumentbeteenden betydelse. Ett exempel är att den höga inflationen i Sverige har medfört ett förändrat konsumentbeteende gällande behov och köp av icke-nödvändiga varor som modeprodukter. LÄS MER