Sökning: "c- branding"

Visar resultat 1 - 5 av 65 uppsatser innehållade orden c- branding.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. Does Brand Personality Beat Sustainability Claims?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Nyckelord :Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Sammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER

  4. 3. Green Bonds : A study on the signaling effects of issuing green bonds in the Swedish real estate sector

    Master-uppsats, KTH/Fastighetsekonomi och finans

    Författare :Sophia Solberg; Wilma Olofsson; [2023]
    Nyckelord :Green bonds; Sustainability; Stock Market Reaction; Signaling Theory; Efficient Market Hypothesis; Real Estate Sector; Gröna Obligationer; Hållbarhet; Marknadsreaktioner; Signaleringsteorin; Effektiv Marknadshypotes; Fastighetssektorn;

    Sammanfattning : Green bonds have rapidly increased in popularity over the past years, and are often seen as afacilitator in achieving the Paris Agreement of limiting global warming to 2°C. The Swedishreal estate sector is one of the most frequent issuers in the Swedish green bond market, as itstands for 49% of the total volume outstanding. LÄS MER

  5. 4. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Agnes Björkman; Emma Larsson; [2022]
    Nyckelord :Cultural branding; iconic brands; identity brands; Arsenal F.C.; Manchester City F.C.; Newcastle United F.C.; English football clubs; Social Sciences;

    Sammanfattning : Arsenal F.C., Manchester City F.C. LÄS MER

  7. 5. Fair of Attraction? A quantitative study of the effect of recruiter friendliness and unfriendliness on perceived employer and organizational attractiveness among university students

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Rydén; Emma Folkow Renberg; [2022]
    Nyckelord :Employer branding; Employer attractiveness; Organizational attractiveness; Recruiter behavior; Career fair;

    Sammanfattning : Devoting effort to being an attractive employer has become crucial for organizations and it has gained focus both in the industry as well as in research. Thus, employer branding processes such as early recruitment activities present a critical opportunity to attract future talent. LÄS MER