Sökning: "challenges in companies"

Visar resultat 1 - 5 av 2820 uppsatser innehållade orden challenges in companies.

  1. 1. KOM SOM DU ÄR. En semiotisk analys av Försvarsmaktens filmkampanjer utifrån ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Mona Kamali; [2024-03-06]
    Nyckelord :Jämställdhet; genus; Försvarsmakt; myndighet; semiotik; kommunikation;

    Sammanfattning : In recent decades, the Swedish Armed Forces have undergone major changes as gender neutral. Men and women must fight side by side for the motherland as equals. This new conscription creates new challenges for the Swedish Armed Forces communication when both men and especially women are desired to join them. LÄS MER

  3. 2. Alternative business models for Swedish real estate developers Analysis of alternative business models applied by real estate developers in Sweden to manage macroeconomic challenges

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Marcus Edh; Douglas Edhage; Björn Jonasson; [2024-03-06]
    Nyckelord :;

    Sammanfattning : The current macroeconomic climate, with rising inflation and interest rate, is posing a significant challenge for real estate development firms in Sweden. The cost of developing properties is increasing and it is becoming increasingly difficult for many potential buyers to meet the high requirements for down payments associated with the traditional model of home ownership. LÄS MER

  4. 3. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  5. 4. (Hur) har distans- och hybridarbetet påverkat företagskulturen? En kvalitativ fallstudie om distans- och hybridarbetets påverkan på företagskulturen inom 5 organisationer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Ludwig Robbstål; Gabriel Andersch; [2024-02-13]
    Nyckelord :Corporate Culture; Remote Work; Hybrid Work; Schein Cultural Theory;

    Sammanfattning : In recent decades, the concept of corporate culture has emerged as an increasingly important factor in the business world, as evidenced by a rise in research and efforts to direct it in various ways. The pandemic has led to significant changes in work processes and office environments as operations shifted to remote work. LÄS MER

  7. 5. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER