Sökning: "consumer reactions"

Visar resultat 1 - 5 av 88 uppsatser innehållade orden consumer reactions.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
    Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

  3. 2. Investigating Non-Linear Exchange Rate Pass-Through in Sweden: Estimates from a Logistic Smooth Transition Vector Autoregressive Model

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Gabriella Linderoth; Malte Meuller; [2024]
    Nyckelord :Exchange Rate Pass-Through; Sweden; Inflation; Non-Linear; Logistic Smooth Transition Vector Autoregressive;

    Sammanfattning : This paper provides novel estimations of a non-linear exchange rate pass-through dependent on inflation for Sweden using a logistic smooth transition vector autoregressive model. The model enables smooth transitions between high and low inflation regimes, mirroring the dynamics of the economy and capturing regime-specific effects. LÄS MER

  4. 3. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

    Master-uppsats, Stockholms universitet/Stockholm Resilience Centre

    Författare :Luja von Köckritz; [2023]
    Nyckelord :circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

    Sammanfattning : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. LÄS MER

  5. 4. Shelf-life study of rice pudding: Differences in assorted rice varieties and how they change in texture over time

    Master-uppsats, Lunds universitet/Livsmedelsteknik och nutrition (master)

    Författare :Johanna Bengtsson; [2023]
    Nyckelord :food engineering; rice starch; rice texture analysis; Technology and Engineering; Agriculture and Food Sciences;

    Sammanfattning : This master thesis was performed in collaboration with Orkla Foods Sweden AB. The aim of the study was to investigate rice pudding and how storage time affects the texture properties of the rice grains inside the pudding, and if this could be related to some of the properties of the raw rice. LÄS MER

  7. 5. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Isak Jarrín González; Gulcan Kayhan; [2023]
    Nyckelord :Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Sammanfattning : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. LÄS MER