Sökning: "corporate social irresponsibility"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden corporate social irresponsibility.

  1. 1. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :XU YUNSHU; YAO KAIYU; [2022]
    Nyckelord :Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Sammanfattning : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. LÄS MER

  3. 2. Påverkar sociala kontroverser företags marknadsvärde? : En kvantitativ studie på 1152 publika bolag under en tioårsperiod

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Emma Jonsson; Alice Rammelt; [2021]
    Nyckelord :ESG; Corporate Social Responsibility CSR ; Corporate Social Irresponsibility CSI ; Social controversies; Stakeholder theory; Legitimacy theory; ESG; Corporate Social Responsibility CSR ; Corporate Social Irresponsibility CSI ; Sociala kontroverser; Intressentteorin; Legitimitetsteorin;

    Sammanfattning : Syfte: Intresset för företags sociala ansvarstagande har ökat markant sedan millennieskiftet och har sedan dess varit föremål för en intensiv debatt bland forskare, intressenter och företag. Det existerar en mängd forskning som undersöker förhållandet mellan företags sociala ansvarstagande (CSR) och finansiella prestation, medan företags sociala oansvarstagande (CSI) är ett i stort sett outforskat område. LÄS MER

  4. 3. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Fredrika Wiktorin; Philip Locklund; [2020]
    Nyckelord :Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

    Sammanfattning : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. LÄS MER

  5. 4. Disclosed corporate misconduct: Do companies change for the better? : Exploring the effects of legal penalties and reputational damage on subsequent changes in CSR performance

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Steffen Holst; [2019]
    Nyckelord :Corporate social responsibility; Corporate reputation; Stakeholder theory; Corporate misconduct; Media coverage; Legal penalties; Legitimacy spillover;

    Sammanfattning : Corporate social responsibility has attracted broad attention of scholars and practitioners over the past decades. However, organizations are at the same time frequently exposed for acts of corporate misconduct, accompanied by media coverage, public disapproval and financial penalties. LÄS MER

  7. 5. Doing Well by Avoiding Bad : consumers' Perceptions of CSR and the Effect on Consumer-Based Brand Equity

    Magister-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Bengtsson Alex; Sundquist Fanny; [2019]
    Nyckelord :Consumer-based brand equity; corporate social responsibility; corporate social irresponsibility; clothing industry; organisational actions; doing good; avoiding bad; doing bad;

    Sammanfattning : Problem Formulation: The clothing industry is characterised by fierce competition and booming growth. Since the start of the century, clothing consumption has increased tremendously. While consumers are demanding more clothes at cheaper prices, interest for sustainable sourced clothes is also on the rise, especially amongst the younger population. LÄS MER