Sökning: "customer bond"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden customer bond.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rasmus Jämterud; Henrik Widell; [2024]
   Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

3. 2. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

   Master-uppsats, Linköpings universitet/Produktionsekonomi

   Författare :Gustav Sjöstedt; Sara Mannerford; [2023]
   Nyckelord :Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

   Sammanfattning : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. LÄS MER

4. 3. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
   Nyckelord :social selling; relationship; trust; customer data; data collection; data utilization;

   Sammanfattning : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. LÄS MER

5. 4. A lamp that grows with you

   Magister-uppsats, KTH/Ljusdesign

   Författare :Irina Bartesaghi; [2021]
   Nyckelord :Layers of value; bonding to an object; relationship; domestic environment; characteristics of lamp; table lamp; functionalism; life cycle.;

   Sammanfattning : The main focus of this work is the relationship between person and object. My initial hypothesis was that people are “creators of meaning”. It is one of our basic cognitive functions. We all need an understandable motivation to comprehend, consider and experience the everyday-life environment around us. LÄS MER

7. 5. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Haggah Macharia; Ying Cheng; [2019]
   Nyckelord :Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

   Sammanfattning : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. LÄS MER