Sökning: "customer-perception"

Visar resultat 1 - 5 av 52 uppsatser innehållade ordet customer-perception.

1. 1. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

3. 2. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Makda Adhanom; Natasha Alvaro; [2023]
   Nyckelord :;

   Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

4. 3. Marknadsföring på YouTube, en bra idé för företagen? : En kvalitativ studie kring företags marknadsföring på YouTube och dess påverkan på kundens uppfattning

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Anton Exerman; Jesper Waldén; [2023]
   Nyckelord :;

   Sammanfattning : Denna studie undersöker de negativa effekter marknadsföring på YouTube skapar och kopplar det till teorierna Ad Intrusiveness, Ad Irritation och Ad Avoidance. Studien undersöker även hur kundens uppfattning av ett företag påverkas av deras reklam på YouTube. LÄS MER

5. 4. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sarafat Hossain; Liana Hakobyan; [2022]
   Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

   Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

7. 5. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

   Författare :Vy Nguyen; Nhu Nguyen; [2022]
   Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER