Sökning: "dark pattern design"
Visar resultat 1 - 5 av 22 uppsatser innehållade orden dark pattern design.
1. Användarens upplevelse av dark patterns på video-shorts
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : Termen Dark Patterns började användas år 2012 och har sedan dess blivit ett omdebatterat ämne. Termen kan översättas till manipulerande designval som medvetet utformas för att påverka och styra användarna av applikationer, hemsidor och sociala medier. LÄS MER
2. Navigering i bedrägeriernas labyrint : En undersökning av användares upplevelser av dark patterns i gränssnittsdesign
Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITSammanfattning : As consumers increasingly use subscription-based services, there is a rising tendency to discontinue a service to try others, due to a larger variety of options available. This incentive has prompted the widespread use of dark patterns by companies aiming to make the termination of their services more difficult for users by creating overly complicated cancellation processes. LÄS MER
3. Dark Patterns in the Travel Industry : A study on users’ perception of dark patterns on airline companies’ websites
Kandidat-uppsats, Uppsala universitet/InformationssystemSammanfattning : This thesis investigates how airline companies use dark patterns on their websites and how users perceive them. Dark patterns are deceiving design strategies that take advantage of users by integrating misleading user interface features to trick users into doing things they did not mean to. LÄS MER
4. The Dark Patterns of Battle Passes : Investigating player attitudes to a growing type of microtransaction
Master-uppsats, Umeå universitet/Institutionen för informatikSammanfattning : In recent years, many PC and console video games have seen a shift towards live service models as a means of generating recurring revenue through in-game purchases called microtransactions. Microtransactions have been linked to the concept of dark patterns—design patterns that favour the service at the expense of the end user—due to their possible negative impact on the user experience. LÄS MER
5. Känner du dig manipulerad?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of this essay is to examine how users experience ‘dark pattern marketing’ from an ethical standpoint, and if it makes a difference if the users are aware of the phenomenon. ‘Dark pattern marketing’ is - in short terms - a marketing approach that applies a user interface that has been carefully crafted to trick and manipulate users into doing things they did not intend to do, or discouraging behavior that's bad for the company. LÄS MER
