Sökning: "database marketing"

Visar resultat 21 - 25 av 47 uppsatser innehållade orden database marketing.

1. 21. Inkrementell responsanalys : Vilka kunder bör väljas vid riktad marknadsföring?

   Kandidat-uppsats, Statistik; Filosofiska fakulteten

   Författare :Jonas Karlsson; Roger Karlsson; [2013]
   Nyckelord :Incremental response modeling; uplift modeling; database marketing; Net information value; Lasso regression; Bayesian logistic regression; decision trees; logistic regression;

   Sammanfattning : If customers respond differently to a campaign, it is worthwhile to find those customers who respond most positively and direct the campaign towards them. This can be done by using so called incremental response analysis where respondents from a campaign are compared with respondents from a control group. LÄS MER

3. 22. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Vanessa Meyer; [2012]
   Nyckelord :recruitment; branding; communications; mobile; media;

   Sammanfattning : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. LÄS MER

4. 23. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Nyckelord :Quick service restaurant;

   Sammanfattning : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. LÄS MER

5. 24. Apply data mining to segment retail market based on purchasing portfolios

   Magister-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Författare :TRA MY DO; [2011]
   Nyckelord :market segmentation; purchasing portfolio; customers basket; data mining;

   Sammanfattning : Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. LÄS MER

7. 25. Oracle Strategy in Business Development : MBA-thesis in marketing

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Hamidreza Talebi-Taher; [2010]
   Nyckelord :Application; Business; Database; Oracle; Strategy;

   Sammanfattning : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. LÄS MER