Sökning: "Net information value"

Visar resultat 1 - 5 av 345 uppsatser innehållade orden Net information value.

  1. 1. “MAN DRUNKNAR I INFORMATION FAKTISKT, DET ÄR ETT JÄTTEPROBLEM”. En kvalitativ intervjustudie av hur forskare söker information i sitt forskningsarbete.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Tullgren; [2024-03-06]
    Nyckelord :Information; informationssökning; forskare; mkv-forskare; Ellis modell; användar- och användningsstudier; Norden; medie- och kommunikationsvetenskap;

    Sammanfattning : To search for information today is, by many, seen as an easy and uncomplicated task. All you need is a digital device and the knowledge of the world is there for you to find and use. LÄS MER

  3. 2. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  4. 3. Hur upplever olika generationer beteendeanpassad marknadsföring?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :SveaFilippa Hjalmarsson; Ebba Samuelsson; [2023-11-07]
    Nyckelord :Beetendeanpassad Marknadsföring; Attityder; Ambivalens; Generational Cohort Theory; Advertising Value Model;

    Sammanfattning : Research questions: ● What are the underlying factors influencing attitudes towards behavioral marketing across different generations? ● Is it possible to identify an ambivalent attitude towards behavioral marketing across different generations and if so how is it expressed? Purpose: The purpose of the study is to investigate the reasons for the attitudes towards behavioral marketing in different generations. Furthermore, the aim of the study is to investigate whether there is an ambivalent attitude within the generations when it comes to behavioral marketing and how it shows. LÄS MER

  5. 4. CANCEL CULTURE: Nutidens bästa vän eller värsta fiende?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Tove Berggrund; Malin Fransson; Annie Hermansson; [2023-10-02]
    Nyckelord :Cancel culture; cancelling; influencer; profil; mottagare; sändare;

    Sammanfattning : Executive summary Digitisation has had tremendous effects on both individuals and society. The people who use social media and consume content on these platforms are exposed to both positive and negative side effects, but they also have the opportunity to influence what is actually published. LÄS MER

  7. 5. An Empirical Survey of Bandits in an Industrial Recommender System Setting

    Master-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Tobias Schwarz; Johan Brandby; [2023-09-21]
    Nyckelord :computer science; industrial application; machine learning; reinforcement learning; multi-armed bandits; MAB; contextual multi-armed bandits; survey; batch learning;

    Sammanfattning : In this thesis, the effects of incorporating unstructured data—images in the wild—in contextual multi-armed bandits are investigated, when used within a recommender system setting, which focuses on picture-based content suggestion. The idea is to employ image features, extracted by a pre-trained convolutional neural network, and study the resulting bandit behaviors when including respective excluding this information in the typical context creation, which normally relies on structured data sources—such as metadata. LÄS MER