Sökning: "ekonomi spotify"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden ekonomi spotify.

1. 1. Attraktiva arbetsgivares profilering : En diskursanalys om attraktiva arbetsgivares employer branding inom ingenjörsbranschen

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Julia Öhrberg Nyberg; Lovisa Bodin; [2021]
   Nyckelord :;

   Sammanfattning : Date: 2021-05-31Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University Authors: Lovisa Bodin (96/11/06), Julia Öhrberg Nyberg (98/05/18) Title: Attractive employers profiling Tutor: Magnus Linderström Keywords: Employer Branding, Employer attractiveness, Discourse, Discourse analysis, Identity, Engineer Research questions: What discursive practices can be distinguished within the employer branding discourse? What influences does the discursive practices have on individuals’ identity creation? Purpose: The purpose of the study is to investigate and understand how attractive employers for engineers’ profile themselves in a time where the need for technical competence is growing, by looking at four of the most attractive employers who according to labor market research are Sweco, IKEA, Volvo Group and Spotify. The purpose is also to understand how employers' profiling affects individuals who apply to the organizations. LÄS MER

3. 2. Is Standardization Below the Standard? : A study of a highly standradized company adapting to the developing market of Kenya.

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Kasper Lindqvist; Rachel Otieno; [2021]
   Nyckelord :;

   Sammanfattning : The goal of this study is to increase the knowledge surrounding the adaptation of highly standardized companies when it comes to entering developing markets from an already developed market. This study uses Spotify as an example when researching this topic. LÄS MER

4. 3. An unexplored route to the public equity market: A case study of Spotify's direct listing

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Oskar Wikberg; Oscar Gonzales; [2020]
   Nyckelord :Direct listing; IPO; price discovery; investor education; lock-up;

   Sammanfattning : In this thesis, we analyze Spotify's choice of opting for a direct listing over a traditional IPO. We investigate the motivations and rationale behind the decision, provide insights from the process, and present some of the challenges that were faced. LÄS MER

5. 4. Det har hänt så otroligt mycket : En kvalitativ studie om hur den tekniska utvecklingen har påverkat indiebolagens arbetsprocess

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Anna Bengtsson; Cornelia Karlsson; [2018]
   Nyckelord :Teknisk utveckling; Musikbranschen; Indiebolag; Arbetsprocess; Organisationsförändring;

   Sammanfattning : Bakgrund: Den tekniska utvecklingen har påverkat vårt samhälle på flera olika sätt och inom flera områden. Ett sätt förändringen har påverkat är hur vi har konsumerat musik genom åren. Efter CD-skivans storhetstid började den illegala nedladdningen öka till följd av den tekniska utvecklingen och försatte musikbranschen i kris. LÄS MER

7. 5. Branding for Start-ups: A case Study of Spotify

   Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

   Författare :Alberto Pietrobon; Yu Dai; [2012]
   Nyckelord :Start-ups; corporate branding; brand equity; brand awareness; brand image; brand association; co-branding strategy; Spotify;

   Sammanfattning : Purpose - The purpose of this research is to explore if there is a viable way for a newly brand to speed up the process of creating and acquiring the brand equity. Since branding is a very broad area, we narrow the research down to brand alliance for startups. LÄS MER