Sökning: "exhibit marketing"

Visar resultat 16 - 20 av 40 uppsatser innehållade orden exhibit marketing.

  1. 16. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Nyckelord :Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Sammanfattning : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. LÄS MER

  3. 17. "Here Today, Gone Tomorrow"

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Effi Balandies; Phuong Ailien Nguyen; [2018]
    Nyckelord :omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

    Sammanfattning : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. LÄS MER

  4. 18. Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Isabel Hahn; Krisztina Kodó; [2017]
    Nyckelord :Book review; trade show; boothmanship; exhibit marketing; trade show intelligence; booth design;

    Sammanfattning : The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. LÄS MER

  5. 19. Factors for universities to consider for trade shows : Exhibit marketing for universities

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Mofjell Victor; [2017]
    Nyckelord :Trade shows; universities; exhibit marketing;

    Sammanfattning : This paper investigates factors universities should consider when attending trade shows. The findings are based both on earlier studies, but also a research on this subject. The purpose of this study is to examine important aspects of exhibit marketing for universities which subsequently could be improved to improve the performance at a trade show. LÄS MER

  7. 20. Exhibit marketing techniques : What are the most effective techniques used at a trade show?

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Anton Melén; [2017]
    Nyckelord :;

    Sammanfattning : .... LÄS MER