Sökning: "exhibit marketing"

Visar resultat 6 - 10 av 40 uppsatser innehållade orden exhibit marketing.

  1. 6. Investigating Tweet Propagation via Dynamical Models and Influencer Analysis

    Master-uppsats, Linköpings universitet/Reglerteknik

    Författare :Joel Nilsson; [2022]
    Nyckelord :Social Media Analysis; Dynamical Models; Data Mining;

    Sammanfattning : Social media consume an increasing portion of people’s daily lives and are important platforms in the realms of politics and marketing for reaching out to voters and consumers. Describing and predicting the behaviour of users on social media is thus of interest for companies and politicians, as well as researchers studying information diffusion and human behaviour. LÄS MER

  3. 7. Smaken av rökta musslor : Ironi, smak och postmodernism i samtida visuell kultur

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Linnea Markström; [2022]
    Nyckelord :Smak; klass; Bourdieu; distinktion; habitus; kapital; postmodernism; ironi; kitsch; konsumtionskultur; varumärkesidentitet; washing; woke; commodity fetishism;

    Sammanfattning : This paper examines images used to market clothing lines by the affordability-centered Swedish food company Eldorado as well as from the luxury fashion brands Prada and Gucci. Through a qualitative socio-semiotic approach, the images are compared and analyzed in relation to the contemporary societal context of a westernized and postmodern consumer culture. LÄS MER

  4. 8. An Innovation Resistance Theory Perspective on Sustainable Fashion

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
    Nyckelord :Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

    Sammanfattning : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. LÄS MER

  5. 9. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-23]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Sammanfattning : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. LÄS MER

  7. 10. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-16]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality 1;

    Sammanfattning : Purpose: As marketing campaigns are using social media influencers (SMI) more and more, this thesis examines if the psychological underpinnings in the follower-leader dynamic in cults of personality (CoP) can help explain the behaviour of those who follow SMIs and if this leads to better marketing performance. Method: This report utilizes a quantitative, survey-based approach to test a wide spectrum of social media users. LÄS MER