Sökning: "fashion brands"

Visar resultat 16 - 20 av 415 uppsatser innehållade orden fashion brands.

  1. 16. Sambandet mellan CSR och varumäkeslegitimitet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Agnes Hofer; Emma Lange; Paola Lindell; [2023]
    Nyckelord :CSR communication; consumer perspective; brand legitimacy; fast fashion; fast furniture.; Business and Economics;

    Sammanfattning : Research question: How does the communication of CSR strategies impact the legitimacy of fashion brands from a consumer perspective? Purpose: The purpose of the report is to examine whether the communication of CSR strategies influences the legitimacy of fashion brands from a consumer perspective. Methodology: The study utilizes a qualitative research approach based on three conducted focus group interviews, employing convenience sampling. LÄS MER

  3. 17. Modernisering av en tidlös bransch : En kvalitativ studie om dynamiska kapabiliteter i en rebranding

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Edi Bojadzic; Felix Johansson; [2023]
    Nyckelord :Dynamic capabilities; rebranding; organizational change; fashion industry !; Dynamiska kapabiliteter; rebranding; förändring inom organisationer; modeindustri;

    Sammanfattning : Denna studie är skriven på svenska. För att bedriva en framgångsrik verksamhet måste organisationer balansera flera saker samtidigt. God tillväxt och hög lönsamhet kombinerat med ett gediget hållbarhetsarbete och välmående medarbetare, är ett axplock av saker organisationer måste hantera på en daglig basis. LÄS MER

  4. 18. Transforming more woth less? : Exploring NGO Communication on Sustainable Anti-Consumption in the Context of Clothing

    Master-uppsats,

    Författare :Stephanie Birk; [2023]
    Nyckelord :Sustainable Communication; Anti consumption; Sustainable consumption; Clothing consumption; Textile industry; NGOs; Thematic analysis;

    Sammanfattning : The textile industry is an unsustainable industry that contributes to many environmental and social challenges. As a promising approach to its transformation, this thesis explores the con-cept of anti consumption. It investigates how non governmental Organizations (NGOs) com-municate the concept in the context of fashion on Instagram. LÄS MER

  5. 19. Stitching to social impact : Insights into role of tier one suppliers in social sustainability road – view from brand’s eye in developing countries

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jannatul Rayhana; [2023]
    Nyckelord :Social sustainability; fashion apparel brands; Tier one supplier; supplier’s roles in social sustainability; developing countries.;

    Sammanfattning : Fashion apparel industry has been connected to detrimental social consequences, particularly in developing countries. In this case, tier one suppliers are in a unique position to play a critical role in addressing these concerns because they are the key in between brand and rest tiers and can apply sustainable practices that promote ethical/responsible production as tire one suppliers are conduction their production operation with the help of a huge human force. LÄS MER

  7. 20. Brands Mobilising Sustainable Consumption by Craft

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Evianna Sipilä; Beatrice Ursing; [2023]
    Nyckelord :slow fashion; craft consumer; prosumers; environmental sustainability; social sustainability; Business and Economics;

    Sammanfattning : The aim of this study was to gain a nuanced understanding of how craft-oriented brands mobilise consumers to slow down fashion consumption. A qualitative, multiple case study was conducted with three case companies: Fæbrik, FabPatch and Nudie Jeans, applying methods such as expert interviews and complementary online observation. LÄS MER