Avancerad sökning

Hittade 5 uppsatser som matchar ovanstående sökkriterier.

  1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
    Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

    Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER

  3. 2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Nyckelord :CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Sammanfattning : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. LÄS MER

  4. 3. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Nyckelord :Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER

  5. 4. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
    Nyckelord :eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

    Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER

  7. 5. Behöver du företag på sociala medier eller behöver företagen dig? : En studie om kunders behov av företag på sociala medier och påverkan på relationer

    Uppsats för yrkesexamina på avancerad nivå, Handelshögskolan vid Umeå universitet

    Författare :Sophie Norberg; Isabelle Nordin; [2011]
    Nyckelord :;

    Sammanfattning : Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. LÄS MER