Sökning: "impact of managerial communication"
Visar resultat 1 - 5 av 64 uppsatser innehållade orden impact of managerial communication.
1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER
2. Enhancing Performance Management System for improved employee satisfaction
Magister-uppsats, Lunds universitet/Institutionen för informatikSammanfattning : An effective performance management system plays a crucial role in fostering employee engagement and productivity, which are essential for an organization's success. Employee satisfaction is one of the most important factors. However, the critical aspect of employee satisfaction has been largely overlooked in the existing literature. LÄS MER
3. Mitigating Resistance to Change: Face-to-Face versus Digital Communication Channels
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study aims to discover the impact of face-to-face and digital communication channels on effective communication, focusing on their roles in mitigating resistance and creating readiness for change, ultimately leading to a reduction in resistance during change processes. The result is generated through a mixed method: literature research that reveals the role of communication in change processes, identifying key criteria of effectiveness of the communication that are used to analyze the effects of the channels; online surveys with 58 respondents to acquire the status quo of how individuals are communicated about changes, perceptions of advantages and disadvantages of the channels respectively, and the preference of communication channel that individuals would like to be communicated with; interviews with 10 professionals from diverse industries to acquire perceptions of communication channel effects from a managerial perspective, discovering complementary factors related to the effectiveness of communication. LÄS MER
4. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER
5. The Buffering Effect of Social Support on Stress: A Study of Public Sector Managers in Sweden
Magister-uppsats, Lunds universitet/Institutionen för psykologiSammanfattning : The primary purpose of this study was to investigate whether variations of social support functions predicted stress using a sample of public sector managers in Sweden. Additionally, the study aimed to contribute to psychological literature due to the scarcity of research on the ill health of managers, and the impact of support functions on occupational stress. LÄS MER
