Sökning: "kundinsikter"

Visar resultat 1 - 5 av 11 uppsatser innehållade ordet kundinsikter.

  1. 1. Aspektbaserad Sentimentanalys för Business Intelligence inom E-handeln

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Albin Eriksson; Anton Mauritzon; [2022]
    Nyckelord :Aspect-based sentiment analysis; Aspect extraction; BERT; Business Intelligence; Dependency parsing; Ecommerce; KB-BERT; Sentiment analysis; Sentiment classification; Aspektbaserad sentimentanalys; Aspektextraktion; BERT; Business Intelligence; Dependensparsning; E-handel; KB-BERT; Sentimentanalys; Sentimentklassificering;

    Sammanfattning : Many companies strive to make data-driven decisions. To achieve this, they need to explore new tools for Business Intelligence. The aim of this study was to examine the performance and usability of aspect-based sentiment analysis as a tool for Business Intelligence in E-commerce. LÄS MER

  3. 2. Collection and Utilization of Market Information and Customer Insights within New Product Development

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :John Forsgren; Björn Vilhelmsson; [2021]
    Nyckelord :;

    Sammanfattning : Corporate groups face many challenges related to the collection and utilization of market information and customer insight, which - if not properly dealt with - can lead to the loss of financial and competitive advantages. The corporate group that was the subject of the case study has a central product development process that is making use of the stage-gate model and is currently facing challenges regarding the capture of customer insights within that process. LÄS MER

  4. 3. Data driven customer insights in the B2B sales process at high technology scaleups

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :HANNA STRÖMBERG; [2021]
    Nyckelord :B2B; selling; data driven; customer insights; presentation; scaleup; sales process; B2B; försäljning; datadrivna; kundinsikter; presentation; scale up; försäljningsprocessen;

    Sammanfattning : When scaling a company it is important to implement customer insights to achieve growth of revenue. Understanding and defining a suitable B2B sales process has also been shown to play an important part in enhancing sales, and traditional processes include multiple steps performed by sales representatives. LÄS MER

  5. 4. Social CRM - Är du med på tåget? - En fallstudie om en organisations hantering av big data för att vårda kundrelationer på sociala medier

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Niklas Ljungbro; Martin Edrén; [2019]
    Nyckelord :CRM; S-CRM; Big data; Ostrukturerad data; Data mining; Kundrelationer; Mätning av resultat;

    Sammanfattning : Användandet av sociala medieplattformar ökar där kunder lämnar ifrån sig stora mängder data, även kallat big data. Datan kan innehålla värdefull information, varav företag försöker extrahera denna genom data mining, för att erhålla viktiga kundinsikter. LÄS MER

  7. 5. What key elements are missing through the phases of the innovation process? : - A study of the manufacturing industry in Sweden

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sofia Freij; Sandra Skohg; [2019]
    Nyckelord :Innovation Process; Capabilities for Innovation; Phases of the innovation process; 10 Faces of Innovation; Personas; Innovationsprocessen; förmågor för innovation; Steg i innovationsprocessen; Personas;

    Sammanfattning : Innovation is what makes a business sustainable. For an organization to progress in their realization of innovations, a vital aspect is the process from where innovations transfer from ideas to valuable realities. Recent studies have addressed the capabilities required in order for an organization to innovate. LÄS MER