Sökning: "lexical diversity"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden lexical diversity.

  1. 1. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  3. 2. Persuading others using language online

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Datalogi

    Författare :Karolina Hagerman; [2024]
    Nyckelord :persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

    Sammanfattning : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. LÄS MER

  4. 3. Extramural English and its Impact on Swedish Learners’ Written Proficiency : An Analysis of Complexity, Accuracy and Fluency in Lower Secondary School Writing

    Magister-uppsats, Högskolan Dalarna/Institutionen för språk, litteratur och lärande

    Författare :Christiane Kluender; [2023]
    Nyckelord : SLA ; extramural English; written proficiency; complexity accuracy; fluency;

    Sammanfattning : English holds a significant status as a lingua franca in Sweden, offering regular contact opportunities for learners through media consumption and entertainment, starting at a young age. Exposure to English outside the walls of the formal language classroom has been extensively studied especially in conjunction with students’ motivation, vocabulary acquisition, and oral proficiency (cf. LÄS MER

  5. 4. Assessing English Proficiency in the Age of Globalization : The Case of IELTS

    Master-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Bahman Mehraban; [2022]
    Nyckelord :Globalization; General Training IELTS; LOCNESS Corpus; Coh-Metrix;

    Sammanfattning : This study investigates the use and relevance of the most widely used test of English proficiency in the era of globalization, i.e. IELTS. It discusses different versions of the test along with their corresponding components. LÄS MER

  7. 5. So close and yet so different: Reconstructing the phonological history of three Southern New Caledonian languages

    Master-uppsats, Lunds universitet/Masterprogram: Språk och språkvetenskap; Lunds universitet/Allmän språkvetenskap

    Författare :William Zetterberg; [2021]
    Nyckelord :Historical linguistics; Comparative method; Reconstruction; Sound change; Phonology; Austronesian; Oceanic; Contact linguistics; Languages and Literatures;

    Sammanfattning : This thesis investigates the phonological history of three languages spoken in southern New Caledonia: Aji�, T�r�, and X�r�c��. New Caledonia is an overseas special collectivity of France, located in the Southwest Pacific Ocean, which is home to a remarkable linguistic diversity, with around 28 distinct indigenous languages varieties spoken today. LÄS MER