Sökning: "likelihood to buy"

Visar resultat 6 - 10 av 15 uppsatser innehållade orden likelihood to buy.

  1. 6. Strategies for High Frequency FX Trading - The choice of bucket size

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Malin Lunsjö; Malin Riddarström; [2017]
    Nyckelord :Highfrequency; FXtrading; Shiftedgeometricdistribution; MonteCarlo; Time Series Analysis; EWMA; Bucket size; TWAP.; Mathematics and Statistics;

    Sammanfattning : This thesis aims at developing and evaluating a model for high frequency foreign exchange data, that beats the TWAP benchmark the majority of the time. This is done by dividing the total order time into smaller time buckets and trading a smaller quantity of the total order volume in each bucket. LÄS MER

  3. 7. Tillförlitlighet eller tillfällighet - En studie om aktierekommendationer

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Philip Bergström; Mattias Karlsson; Christoffer Olsson; [2015]
    Nyckelord :Business and Economics;

    Sammanfattning : Syfte: Undersöka hur stor andel av de aktierekommendationer som utfärdas för svenska aktiebolag som visar sig vara goda råd, ett år efter publiceringsdatum. Vidare analyseras ifall det råder någon specifik skillnad mellan köp- och säljrekommendationer. Metod: Kvantitativ studie med deduktiv ansats. LÄS MER

  4. 8. The Review that Stopped You to Eat There and Think That.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Volha Zhyhimont; [2014]
    Nyckelord :Online Consumer Reviews; ELM; Review Credibility; ; Argument Quality; Review Helpfulness.;

    Sammanfattning : Abstract: In this thesis I compared online readers' perceptions of the online negative review in terms of credibility, quality, usefulness and likelihood of intention to buy a service in the restaurant context as response to online reviews, containing vague versus specific arguments and with a reviewer's photo versus without it. This study showed a difference in readers' perceptions in terms of credibility, quality and usefulness between groups of readers exposed to specific and vague posts while just two differences in perception of credibility and quality were uncovered for groups of people who had been exposed to the messages with a reviewer's photo and without it. LÄS MER

  5. 9. The relationship between carry trade currencies and equity markets, during the 2003-2012 time period

    Magister-uppsats, Företagsekonomi

    Författare :Andrei Dumitrescu; Antti Tuovila; [2013]
    Nyckelord :carry trade; correlation; currency; equity indexes; financial crisis; foreign exchange; risk premia; uncovered interest parity; volatility; S P 500; FTSE All-World; VIX;

    Sammanfattning : One of the most popular investment and trading strategies over the last decade, has been the currency carry trade, which allows traders and investors to buy high-yielding currencies in the Foreign Exchange spot market by borrowing, low or zero interest rate currencies in the form of pairs, such as the Australian Dollar/Japanese Yen (AUD/JPY), with the purpose of investing the proceeds afterwards into fixed-income securities.To be able to determine the causality between the returns of equity markets and the foreign exchange market, we choose to observe the sensitivity and influence of two equity indexes on several pairs involved in carry trading. LÄS MER

  7. 10. Brand Licensing : Once you pop you can’t stop: When brand licensing goes too far

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Kirill Dementev; Yuliya Lukyanchenko; Cecilia Emilsson; [2011]
    Nyckelord :Brand licensing; brand extension; Pringles; brand equity; branding; brand associations; perceived quality; likelihood to buy; correlation analysis; quantitative; Jönköping University;

    Sammanfattning : Purpose: The purpose of this study is to investigate consumer’s attitude towards licensed products in relation to the parent brand, with respect to perceived quality, likelihood to buy and associations’ transferability. Background: Brand licensing has become one of an increasingly popular ways of stretching a brand into new product categories to reach more consumers in new markets. LÄS MER