Sökning: "loyalty avoidance"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden loyalty avoidance.

1. 1. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Melis Irem Okur; Sandra Ransed; [2023]
   Nyckelord :E-commerce; Returns Management; Customer Returning Behavior; Return Avoidance; Fashion Industry; E-handel; Returhantering; Returbeteende; Förebyggande metoder; Modebranschen;

   Sammanfattning : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. LÄS MER

3. 2. To Avoid, or Not to Avoid? A quantitative study of the reasons for brand avoidance and how they take form in avoidance behaviors.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elsa Wadelius; Isabelle Gosenius; [2018]
   Nyckelord :Brand Avoidance; Avoidance Behavior; Subjective Norms; Level of Involvement; Persistency Over Time;

   Sammanfattning : The concept of brand loyalty has gained extensive attention from academia and from companies, in an attempt to understand what makes consumers loyal to a brand. There is however a lack of understanding of what makes consumers avoid a brand. LÄS MER

4. 3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

   Författare :Amanda Simmeborn; Paulina Åberg; [2016]
   Nyckelord :Customer frustration; Satisfaction construct; Frequent flyer program;

   Sammanfattning : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. LÄS MER

5. 4. The influence of corporate social responsibility on the level of corporate tax avoidance

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Jos van Renselaar; [2016]
   Nyckelord :corporate social responsibility; corporate tax avoidance; effective tax rate; economic performance; environmental performance;

   Sammanfattning : This thesis empirically studies the relation between corporate social responsibility (CSR) and corporate tax avoidance. Based on a sample of 3304 observations between 2002 and 2014, I find that the CSR score of companies is negatively related to their effective tax rate. LÄS MER

7. 5. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :William Johansson; Nikolay Antonov Nikolov; Johan Pehrsson; [2016]
   Nyckelord :Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management;

   Sammanfattning : As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands. While most existing literature focuses on creating strong consumer-brand relationships and fostering brand loyalty, there has only been an interest in brand avoidance in the last several years. LÄS MER