Sökning: "manchester city"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden manchester city.

  1. 1. Fotbollens förtrollning : CSR-sagor från Manchester Citys rike

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Aman Hussein; Denis Saljunovic; [2023]
    Nyckelord :Corporate Social Responsibility CSR ; Manchester City Football Club MCFC ; Sportswashing; Abu Dhabi United Group ADUG;

    Sammanfattning : This study delves into the perceptions of Manchester City Football Club supporters regarding the club’s Corporate Social Responsibility activities post its 2008 acquisition by Abu Dhabi United Group. Interviews with Swedish MCFC supporters reveal an in-depth understanding of the evolution of their relationship with the club and their views on its CSR endeavors. LÄS MER

  3. 2. A Game of Deception : Exploring Sportswashing’s Effect on Supporters’ Attitudes through an Elite Soccer-Club Purchase

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Emma Erstad; [2023]
    Nyckelord :Sportswashing; Manchester City; Paris Saint-German; Qatar; United Arab Emirates;

    Sammanfattning : .... LÄS MER

  4. 3. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory

    Kandidat-uppsats, Jönköping University

    Författare :Patrik Johansson; David Covarrubias Gillin; Anton Norberg; [2023]
    Nyckelord :Manchester City FC; Fan Perception; Social identity; Social identity Threat and Coping strategies;

    Sammanfattning : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. LÄS MER

  5. 4. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Agnes Björkman; Emma Larsson; [2022]
    Nyckelord :Cultural branding; iconic brands; identity brands; Arsenal F.C.; Manchester City F.C.; Newcastle United F.C.; English football clubs; Social Sciences;

    Sammanfattning : Arsenal F.C., Manchester City F.C. LÄS MER

  7. 5. Fan Engagement Practises Through Digital Utilisation to Generate Revenue: A Manchester City Football Club Case Study

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :James McHugh; Oliver Manuel Krieg; [2021]
    Nyckelord :Digital Utilisation; Football Industry; Fan Engagement; Monetisation; Business and Economics;

    Sammanfattning : The purpose of this study is to contribute to existing research and add new research within the field of fan engagement practises that can be used through digital utilisation, in order to generate revenue within the football industry. The outcomes from the research are designed in a way that can assist other clubs and their management teams within the industry, who are looking to improve their offering in this area. LÄS MER