Sökning: "Fan Perception"

Visar resultat 1 - 5 av 17 uppsatser innehållade orden Fan Perception.

1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Lundquist; Yusra Ali; [2024]
   Nyckelord :Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

   Sammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER

3. 2. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Francesca Scriboni; Yasmine Ferchichi; [2023]
   Nyckelord :Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Sammanfattning : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. LÄS MER

4. 3. The TikTok effect: How TikTok is shaping the way we consume music

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Greta Ranff; Loui Degener; [2023]
   Nyckelord :consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Sammanfattning : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. LÄS MER

5. 4. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory

   Kandidat-uppsats, Jönköping University

   Författare :Patrik Johansson; David Covarrubias Gillin; Anton Norberg; [2023]
   Nyckelord :Manchester City FC; Fan Perception; Social identity; Social identity Threat and Coping strategies;

   Sammanfattning : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. LÄS MER

7. 5. A mapping of the ethical, cultural and psychological aspects of attitudes towards Cosmetic Surgery Tourism

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Yu Fan Cui; Maria Kalaridi; Andreea Lita; [2022]
   Nyckelord :cosmetic surgery tourism; psychology; society; media culture; utilitarian ethics; ageism; constructivist grounded theory; positive aging; attitudes; evolution;

   Sammanfattning : This qualitative research maps the attitudes of the cosmetic surgery tourism stakeholders towards the phenomenon from their ethical, cultural and psychological aspects. Utilitarianism, media culture and mental health state that leads to the decision to experience cosmetic tourism, inform the investigation of the aforementioned aspects. LÄS MER