Sökning: "marketing gothenburg"
Visar resultat 1 - 5 av 71 uppsatser innehållade orden marketing gothenburg.
1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
2. Att vara eller icke vara jämställd. Vad är det för fråga? : Göteborg Film Festival ur ett feministiskt jämställdhetsperspektiv
Kandidat-uppsats, Linnéuniversitetet/Institutionen för film och litteratur (IFL)Sammanfattning : This BA thesis studies Göteborg Film Festival from a feminist theoretical perspective. It examines how the festival responds to recent efforts of working towards gender equality in the film industry. LÄS MER
3. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme
Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknikSammanfattning : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. LÄS MER
4. “Inkluderande, grön och dynamisk” En undersökning av projektet Masthuggskajen
Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : This thesis examines how the city of Gothenburg and the construction companies involved communicate and market the urban transformation project Masthuggskajen in documents, media and in visual communication. The gathered materials used consist of official documents such as “Vision Älvstaden”, the projects webpage “masthuggskajen. LÄS MER
5. Inbound Marketing och Value Co-Creation inom kultursektorn - En studie om hur kommunala kulturorganisationer i Göteborg använder sig av digitala marknadsföringsmetoder för att skapa värde med kunder
Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : This bachelor thesis aims to examine the effects that innovative digital marketing strategies have on Value Co-Creation in cultural organizations. Former research suggests that Value Co Creation has positive effects on customer experiences, as well as economic growth. LÄS MER