Sökning: "marketing light products"
Visar resultat 1 - 5 av 48 uppsatser innehållade orden marketing light products.
1. Långsiktiga kundrelationer : En kvalitativ studie om detaljhandelsföretagens implementering av medlemskapsprogram för att främja kundlojalitet
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : In a time where the retail sector is undergoing continuous changes and increased competition, establishing and maintaining long-term customer relationships become increasingly critical for a company's success. Marketing constitutes the core of creating and communicating value to customers, as well as sustaining robust customer relationships. LÄS MER
2. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing
Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikSammanfattning : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. LÄS MER
3. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. LÄS MER
4. Do consumers assume that natural ingredients in skincare are more sustainable than synthetic ingredients? : A qualitative study on consumer behavior in regards to natural versus sustainable ingredients in skincare products
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : The demand for sustainability in the cosmetics industry has gained significant attention inrecent years due to the growing environmental concerns and increased consumer awareness. Consumers are increasingly considering the environmental impact of their purchasing decisions, leading to a shift in attitudes towards greener consumption and driving the concept of green marketing. LÄS MER
5. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. LÄS MER
