Sökning: "mlm marketing"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden mlm marketing.

  1. 1. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

    Master-uppsats,

    Författare :Angelica Ferneborg; Marie Amminger; [2021]
    Nyckelord :Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

    Sammanfattning : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. LÄS MER

  3. 2. Hey girl, I just wanted to reach out with this amazing business opportunity. : A study on language used to attract people into a Multi-Level Marketing business.

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Författare :Elin Bergquist; [2021]
    Nyckelord :Multi-Level Marketing; MLM; recruiting;

    Sammanfattning : This study examines the language used by independent distributors in Multi-Level Marketing companies (MLMs) when attempting to recruit new people into the business. Social media posts and messages were read and analysed to identify themes or categories within the data, which each detailed a means used by distributors to recruit new distributors or customers. LÄS MER

  4. 3. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Lina Enblad; Evelina Öhlander; [2019]
    Nyckelord :Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Sammanfattning : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. LÄS MER

  5. 4. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China

    Kandidat-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Wen Liu; [2018]
    Nyckelord :MLMs; Business ethics; Wechat; Wechat marketing; Mainland China;

    Sammanfattning : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. LÄS MER

  7. 5. An Integrated Point of Sales System with Magnetic Stripe Card Reader for Binary-based Multi-level Marketing (MLM) Business System

    Master-uppsats, Institutionen för informationsteknologi

    Författare :Mamun Sirajul Majid; [2010]
    Nyckelord :;

    Sammanfattning : Destiny-2000 (Pvt.) Ltd. is a Multi-Level Marketing (MLM) company operating in Bangladesh which has adopted the Binary System of MLM. Binary systems are a multilevel marketing compensation plan which allows distributors to have only two front-line distributors. LÄS MER