Sökning: "online media thesis"

Visar resultat 1 - 5 av 698 uppsatser innehållade orden online media thesis.

1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

3. 2. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Stina Stensson; [2024-03-01]
   Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

   Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

4. 3. Together, Apart Community and Connection in an Online Sangha

   Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

   Författare :Edward Olsson; [2024-01-30]
   Nyckelord :online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

   Sammanfattning : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. LÄS MER

5. 4. Exploring Parasocial Relationships Formed in Isolation

   Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Författare :Gabriela Kamenova; [2024]
   Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

   Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

7. 5. Klipp och klistra i kommersialiseringens spår : om förekomsten av rewrites och byråmaterial i den digitala journalistiken

   Kandidat-uppsats, Lunds universitet/Journalistik

   Författare :Hanna Bolander; Linn Jönsson; [2024]
   Nyckelord :Journalism; rewrite articles; digitalization; commercialization; online journalism; news agency; news cannibalism; Aftonbladet; Svenska Dagbladet.; Social Sciences;

   Sammanfattning : This thesis explores the effects of digitalization and commercialization within the field of journalism. As the media landscape undergoes a transformative phase, driven by rapid technological advancements and increased commercial imperatives, this study aims to unravel the complexities of how these forces shape journalistic practices. LÄS MER