Sökning: "online trust"
Visar resultat 11 - 15 av 562 uppsatser innehållade orden online trust.
11. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER
12. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER
13. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. LÄS MER
14. ChatGPT: Changing Education, One Prompt at a Time, A quantitative study of factors influencing students' usage of ChatGPT
D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : An AI tool that has gained massive media attention in the past months is the language model ChatGPT. The rapid adoption of the tool by students made the authors of this study curious about exploring the chatbot further, using technology adoption theory. LÄS MER
15. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. LÄS MER