Sökning: "online trust"

Visar resultat 16 - 20 av 562 uppsatser innehållade orden online trust.

  1. 16. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER

  3. 17. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Michaela Fransson; Annie Bennesved; [2023]
    Nyckelord :Source of information; credibility of information; customer online trust; online shopping; D2C;

    Sammanfattning : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. LÄS MER

  4. 18. Human-Like Chatbot : A quantitative study of the emotional response toward human-to-machine interaction

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anastasiia Jönsson; Clara Nordberg; [2023]
    Nyckelord :Digital Marketing; Chatbot; Emotion; Empathy; Humanlike; Human-to-machine interaction; ChatGPT;

    Sammanfattning : Problem formulation: The problem that the thesis research relates to is the limitations of artificially intelligent chatbots as interlocutors. The emotional component of communication plays an essential role in the customer experience, but many users have a negative attitude toward chatbots due to their lack of humanity and empathy. LÄS MER

  5. 19. Exploring Leadership Strategies and Dynamics in Leading Cross-Cultural Virtual Teams

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Prudence Kahwema; Linda Lichte; [2023]
    Nyckelord :;

    Sammanfattning : This study aims to explore the experiences and perspectives of leaders who lead cross-cultural teams virtually, examining the challenges and benefits they face, and providing valuable suggestions to help them overcome these challenges and capitalize on the benefits. The study integrates elements from leadership theories, culture theories and communication theories with empirical data to understand what makes virtual leadership of cross-cultural teams successful. LÄS MER

  7. 20. Understanding the Freedom Convoy Movement's Collective Identity and Roles of Conspiracy Narratives: A Study of a Telegram Group

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Michelle Konopka; [2023]
    Nyckelord :conspiracy theories; collective identity; Covid-19; Telegram; text messages; memes; Social Sciences;

    Sammanfattning : This thesis analyses how conspiracy narratives are used to negotiate a collective identity within the global branch of the Freedom Convoy movement. To better understand what common conspiracies are present and how they function for the group’s collective identity, this paper is based on empirical data from text messages and memes shared in a group chat on Telegram, an instant messaging platform. LÄS MER