Sökning: "questionnaire on consumer decision making"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden questionnaire on consumer decision making.

1. 1. The language of risk: A quantitative study on the effects of presentation format in risk communication

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Andreas Lidin; Daniel Mira; [2024]
   Nyckelord :Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

   Sammanfattning : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. LÄS MER

3. 2. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Maryam Ebeid; David Arsic; [2023]
   Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

   Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER

4. 3. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Sebastian Davidsson; [2023]
   Nyckelord :Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

   Sammanfattning : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. LÄS MER

5. 4. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Chinonso David Ozioma; [2023]
   Nyckelord :;

   Sammanfattning : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. LÄS MER

7. 5. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Malo Delcroix; Louis Meyer; [2023]
   Nyckelord :Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

   Sammanfattning : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. LÄS MER